Yes, being direct and straightforward with calls to action definitely helps. Haha, yes, my craziness is slowly revealing itself . I’m guilty of doing all of the above at one point or another. Yes, that’s an excellent point. He was the son of William Burnes, or Burness, at the time of the poet's birth a … Starting a call-to-action with if, is the best way to give people an excuse. Well done on cutting out the fluff! Now, the father of SPACs with the name that’s impossible to pronounce – Samir Nagheenanajar – is asking Proterra to back their assets up into one of his many SPACs, ArcLight Clean Transition Corp (). Have to learn for myself to be more specific about things (tip #2). Why do they want to hire you? . Be yourself. . Tope is indeed my first name. Why do you sell what you sell? Might be useful to distinguish when. Yes, most of us use or have used exclamation marks, but they lose their impact when overused, plus they can come across as overly sales-y. Thanks for sharing a great point of view. If your customer slams down the phone, then your copy is still too sleazy. Favorite words help to define your voice. Great, down-to-earth advice as ever. No sleazy sales talk. The difference between the two approaches is everything. I sometimes wonder if…’, Ah, yes. Learn more about books and courses, I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. I think a lot of the time it’s the pressure to get up to a certain word count, whether for SEO purposes or because the employer has the idea that more content = better content. I like the “don’t pussyfooting around,” I think that it’s helpful to be aggressive sometimes, especially in writing your call-to-action. :). Simple and direct: Add your email address and click join now, Further reading: What to Call Your Call to Action (by Peep Laja). A great number of my notebooks are finding their pages filling fast everytime I read a blog update from Henneke! Comment by Merowlin Once you've done all the quests you should be 4440/21000 as Horde and 1990/21000 as Alliance in on revered (4289/21000 as Human). That’s much more interesting than marketers’ hogwash. Hard to pronounce, limited in use, and ultimately pretty apathetic. I really find your post “enchanting” (I know that is your way of saying Wonderful. Direct, pithy, and candid. When there’s nothing left to say, you can only add more drivel. Further reading: A Simple Trick to Turn Features Into Benefits (and Seduce Readers to Buy). Just a little more fluff to remove. Which problems, complications, and difficulties will you help to avoid? Adjectives can add meaning to text – especially if they’re specific, sensory, or emotional words. . Accept that the earth is only 10,000 years old. If customers think you’re too expensive, then explain how you help customers save money, how you help them make more money, or explain how much more enjoyment they’ll get from your product or service. I am happy to use exclamation (and emojis) in social media, but would rarely use them in my blog posts or in sales copy (unless it’s really an exclamation). Agreed. I know I run out of things to say when it comes to pots and pans. Thank you. Her Royal Spyness by Rhys Bowen. Great post Henneke! That’s what I love to hear. How to Avoid the Destructive Power of Adjectives in Your Marketing Copy, A pain-free copywriting process: 5 simple questions [SlideShare], Learn copywriting: The 5-step system to teach yourself copywriting, Free checklist: 25 copywriting essentials, https://www.enchantingmarketing.com/numbers-in-writing/, how to avoid the destructive power of adjectives, Learn how to cure sentence bloat and avoid irritating your readers, Receive 16 simple tips to write more seductive content and win more business. You can willingly swallow all of the contrived, man-made drivel that’s fed to you. I'd like to receive the free email course. You know the type of testimonials that sound like they’re written by a marketer? I am working on writing some content and will be doing this for the next couple of months. I just started my copywriting career and I think your guide will take my journey to the next level. Thanks Henneke. Enjoy your work. Note: just like all other examples in this article, the above example is made up. Great blog. Bringing down the duke is a good historical fiction/romance set in the suffragists’ campaign. Recent Topics   What you are repeatedly telling people is to avoid proclamation, and instead give information. Be sure to join my snackable course for more copywriting tips! Hottest Topics -- Last 30 Days   I lot of business writing is done this way, and many consider it normal. Writing good copy always starts with thinking about your favorite client (real or imaginary). Copywriting is about sales. Do You Make These Two Subtle Copywriting Errors? In business they don’t exist. Aga sales manual, written by the legendary David Ogilvy in 1935, Why Most Copywriting Formulas Stink (and How to Really Write for the Web), How Punctuation Influences Your Writing Voice. I love how you summarize it: Avoid proclamation, give information, and let them form their own conclusion. Happy cycling/muttering and of course writing. Thanks, Henneke for another great piece of work. Learn how I can help you. Hi Mila, I’m glad you enjoyed this. Much better: 254 small businesses use our accounting service to save time, Further reading: How to Write Credible and Trustworthy Sales Content: A 2-Step Approach. When I’m writing about a mediocre topic, I’m often tempted to add a bit more emotive vocabulary to make things sound ‘interesting’. I think most folks are hard-wired to give you the glowing testimonial, because they think it’s what will help you the most, and the linked story about asking the right questions is awesome. Most websites are full of it. Further reading: How Punctuation Influences Your Writing Voice. I am a starting blogger so basically all the tips are very welcome (just deleted the exclamation mark. I have learned from another institution that teaches what you teach, but in a different way. Thank you for stopping by. I’m just starting to get serious with copywriting and trying to navigate free and paid courses and trainings. Now, imagine talking to your favorite customer on the phone and read your copy aloud. A coincidence or not? Thank you for stopping by , I would like to point out, however, that you used an exclamation mark in the last paragraph of your article tut tut – point 9 . Great article. Since 1962, the National Portrait Gallery in Washington, DC, has received official commissioned portraits of the nation's presidents. It’s possible! Spot on Henneke!!! Do you sound as sincere as you do on the phone? Thanks for this post! What is your inspiration behind copywriting? I hope you’ll enjoy many more article on my site , This is so rich, i love the simple way you made it. Not as fluffy as Bridgerton, but fun historical fiction. Thanks for these tips, updating my website at the moment. It’s up to the writer to break the rules. The usual time of around 3 p.m., (UK) is when the Sussex PR team begins work, which is around 8 a.m., in California.… Synonyms for chat include talk, conversation, gossip, chatter, natter, heart-to-heart, blather, blether, confab and discussion. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience. Better: Learn how to create persuasive content. Hahaha! Exclamation marks are the signs of a lazy writer or a sleazy salesman. Just give them a reason why. Prove your value. Exclamation points are my weakness. However, as you say, what’s really important in copywriting is knowing what readers want, and making sure they understand how they will benefit from whatever you’re writing about. Put on your devil’s advocate hat, and ask yourself for each sentence: what does this mean? Find another word for chat. Even better: Show pictures of your cookware. See here for more ideas on using numbers in writing: https://www.enchantingmarketing.com/numbers-in-writing/. Just what I am looking for. How can you address them? I agree with you – marketing fluff seems normal, but I don’t believe it truly connects and engages readers. Laughing is good for us . Also several have movies and/or TV series you could watch later. Be bossy and tell people exactly what you expect them to do. Love your simplicity. by Henneke | 73 enchanting opinions, add yours? Ask her how you can help. Great that you provide examples and links for further reading. Re:Looking for a new book, prefer mindless dribble right now. I really need help with writing copies as an accountant. I love writing, but I also need to make a living. Love the actionable tips. No marketing drivel. You’re already doing better than most if not each description is mumbo jumbo. How can you eradicate the marketing prattle and write honest copy that sells? Thank you for stopping by, André. Try not to write one category in one go, but jump around from category to category. I love the straight-talking. With Christian Slater, Tara Reid, Stephen Dorff, Frank C. Turner. If you’re looking for more information on using adjectives, then check out this post about how to avoid the destructive power of adjectives. Your copy will instantly become … She seems a little crazy and she’s not even a native English speaker. ), You can find both here – free and paid training . I immediately went to one of my sales pages and replace “hundreds of businesses…” with a specific number. (Haha. But the copy she’s written for my business helped me to win more customers. "don't talk such drivel!" The new version had no exclamation marks at all and it sounds so much friendlier and more persuasive. Creepiness crawls into your brochure just because you couldn’t find the right words. The goal is to present information in a way that they form the conclusion you want to convey in their minds. You give honest advice. There may also be a difference in experience between Europeans and North-Americans. Thank you for stopping by, Caroline. Thanks for these tips. Great! I completely re-wrote marketing copy for a client recently. But what happens when you write copy for your brochure or your website? Aka Bridgerton series. If she gets a little impatient and interrupts you, then you’re nearly there. Thanks for sharing this, Henneke. Yes, that’s absolutely right. You might get a few crazy people like me to buy , Most product descriptions on e-commerce websites are full of mumbo jumbo. Much better: Websites that Convert Web Visitors into Business, Further reading: Why Most Copywriting Formulas Stink (and How to Really Write for the Web). I love the overall touch of humor around here. It encourage people to scan rather than to read because too much text is irrelevant or even nonsensical. Thanks for the suggestions. We would like to show you a description here but the site won’t allow us. Baroness Harding, head of the UK's NHS Test and Trace programme, has defended the money spent on the app it scrapped in June last year, saying £14m was not wasted. When you don’t have users yet, you obviously can’t quote user numbers so focus instead on the features and benefits of the product, and get some beta users to provide good reviews. Sign up to receive free updates. And if you can’t persuade her to buy, then you’ve not addressed her problems or you’ve picked the wrong benefits. Only use superlatives if you can prove why you’re the best. Further reading: The old-fashioned Aga sales manual, written by the legendary David Ogilvy in 1935, provides examples of how to overcome objections. Be enchanting. You’ve edited your copy to remove the marketing fluff. Take on any writing project with gusto. Can you give me some ideas how to write Instagram post 10 words to describe hand painted abstract silk scarf. What questions do they have about your bookkeeping? Marketing messages become drivel if they go on and on about a company and its products. Much better: 549,333 websites use our widgets to increase email sign-ups, Further reading: How to Write Gobbledygook-Free Content. Words like hundreds or millions may seem specific, but they sound like a marketer exaggerating the truth. . Even better: Learn how to become persuasive and win more customers. It is often timely. You cant beat people over the head with your marketing message. Most real benefits are related to saving money, making more money, becoming happier, being free from fear and worry, a feeling of belonging etc. But a subtle call-to-action gives people an excuse not to do as you ask. Yes, you are right. And occasionally her language is less than enchanting, especially when she complains about dangerous motorists who overtake her on her bike… . Great to be here. . Be honest. These are some helpful tips. The Archewell website (even though it seems no one can actually pronounce it) was launched on 31 December, 2020 – the last day of the US tax year. Directed by Uwe Boll. Use specific numbers to draw attention and increase credibility. UK Test and Trace chief Dido Harding tries to convince MPs that £14m for canned mobile app was money well spent . How are you going to make them happier, healthier, or richer? Do you think anyone believes these fantastic testimonials? Most of us get tired of writing product descriptions after some time, and that’s when the mumbo jumbo sneaks in, because we can’t think of anything else to say anymore. Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer. Fetterman: And I'm gonna go ahead and put them right back up Yes, even when writing about a boring topic, it’s still useful to consider why your reader cares about it and which pain points your topic addresses. , Thank you, Pam. Founded in 2004, San Francisco startup Proterra has taken in just over $680 million in funding from dozens of notable names including Softbank, BMW, General Motors, Daimler, and Mitsui. How do you pronounce it? Follow these tips, and your copy instantly becomes more sincere, more enchanting, and more persuasive. I really like way you’ve showed the tips with the ‘much better’ version! Mum of two Kay Harrison has hit out at the 'mean-spirited, negative drivel' and says parents are thankful Lee Hill 'listens to the younger generation and considers their thoughts and is … Sound good? But because it’s normal, it doesn’t impact the reader anymore. I appreciate it! Word count can be a big problem. I have to say, though, sometimes adjectives provide a necessary padding. Tips 1 and 2. And it’s great that it made you laugh. It makes your readers think yeah, yeah, what nonsense or it sends them straight to sleep. There’s far too much fluff (and gobbledygook!). Further reading: Do You Make These Two Subtle Copywriting Errors? *Smiling*. I’m lucky that I’ve found something I love doing but that also generates an income. . And when you talk to potential customers on the phone, you sound genuine, helpful, and frank. Pronounce these and search for it: Ay vee four dot you es God help us >> Anonymous 01/31/21(Sun)18:43:42 No. And often people think that if you write more words, they should pay you more, but it’s often harder to be concise. The tips are so helpful and revealing. Please try again. Yep, you can write Buy it, damn it! Also, I don’t know if you did it on purpose but the ‘Mucho better’ made me laugh. Couldn’t I just make life easy and use “Buy this, damn it!” for every product on my site? ... featuring such words as dearth and damn and dastardly and dreck and drivel and … When you look at it this way, then even boring topics become interesting. Period. The idea of imagining yourself calling a potential buyer and she slamming down the phone is quite hilarious. How do we quote believable numbers when we are a startup? If marketers have nothing to say, they add adjective upon adjective to their sentences. I always use exclamation marks. Looking for a new book, prefer mindless dribble right now. What hassle do you take away? I love to read an assortment of books. If you can’t come up with a specific answer immediately, then cut or rephrase until your text is concrete and meaningful. It’s hard to give advice without knowing anything about abstract silk scarves. Thank you, Marie . Preface Robert Burns was born near Ayr, Scotland, 25th of January, 1759. Yes, I love those blog posts by Sean d’Souza, too. Will have to give some more of these tips a try — especially with our testimonials! I hope you didn’t get dizzy from spinning your head! I’ve been working on improving my writing, in particular for my business, and your tips here are pure evergreen (given some of the comments go back to 2013 and it’s still getting more). We’ve been making a big push lately to cut out the “fluff” in our copy, and the results have been outstanding. And selling is about taking away customer objections to buying from you. A dash of sleaziness sneaks into your copy without you noticing it. Many tips are also applicable when having a face-to-face conversation or talking on the phone or presenting in a big meeting, too. Chock full of great examples and helpful links. This makes your post way more helpful and serves as an example of good copywriting. I’m not sure if I really agree with that statement. Maybe over time, we would know each other better and I would be able to send you a voice note of how my name is pronounced. I love how you always give simple examples. Its pronunciation goes like this… “To” is pronounced as “Tour”; Pe is pronounced as “Pair”. If you’d like help for something so specific, I’d recommend working with a copywriter or coach to create a few “templates” that you can then apply for more Insta posts. FantaFab meeting such an Enchanting person. 65 synonyms of chat from the Merriam-Webster Thesaurus, plus 76 related words, definitions, and antonyms. Learn about various deities and such. Oops. Aka Bridgerton series. There is far too much fluff on the web, but, as a copywriter, it just gives me more stuff to correct. I think a lot of this fluff comes about from the quotas that are set. Superbly helpful (maybe that one’s OK)? Much better: Get your brochures printed in 48 hours or receive a 25% discount. That means someone has to … -English major from a party school 01/30/2021 10:33 Subject: Looking for a new book, prefer mindless dribble right now. You need to address them. I like the succinctness. Subtleties and politeness are great (of course!). Thank you for the ideas in copywriting. Your point about superlative sin spun my head. Anyway, the p sound in my language (Yoruba) does not exist in English and vice versa. Or explain who inspired the design. Do you want people to listen to you and follow your suggestions?  Back to home page. A lot of copy sounds too pushy, too salesy, and insincere. Us Dutchwomen, we like to use a good swearword every now and then! Muchas gracias , It’s a long time ago that I wrote this but I might have written it for you. Pass definition is - move, proceed, go. I’ve never seen objections magically disappear. Jennifer Cruise wrote some very funny, smart contemporary romances in the 90s - Welcome to Temptation is my favorite. But you also have to remember who you are. That way it is their assumption, not your assertion. Already making progress :-). The two other e’s are unstressed and sound more like the “e” in “listen”. First, there’s the idiocy route. Oh, but no exclamation mark. The stress is on the first syllable and it sounds like “hair” without the “r”. Yep, your adverb plus adjective is fine with me, especially if it’s a compliment , ‘She seems a little crazy, if you catch her unawares she is mumbling in a weird guttural tongue and she seems married to her bicycle which she rides at dangerous speed over highly unsuitable terrain. How to use pass in a sentence. Is Tope your first name? It is such a crucial skill to have! Try to avoid fake benefits and focus on a benefit your readers are looking for. Thanks for the tips on writing better marketing copy, I will be sure to try them out. Yep, being specific makes a big difference to writing—no matter whether it’s sales copy or blog content. It cleared 80% of my queries and I’m looking forward to read further relevant articles on your site. Sign up to receive free updates, Further reading: 5 Types of True Benefits: How to Connect With Your Customer’s Deepest Desires. Much better: I wasn’t sure about hiring Henneke. 1930’s england mysteries, but very light and funny. I have to read a lot for work also so get enough non- fiction in my life. Join the 16-Part Snackable Writing Course (it’s free! Let’s look at 11 copywriting tips that give sleazy sales-ness the middle finger. The quickest way to turn drivel into sales copy is to address a benefit or a problem your customers have first. Synonyms for exchange of ideas include discourse, discussion, interchange, dialogue, dialog, negotiation, information flow, channel of communication, conversation and interlocution. I agree that it’s best to avoid using any unnecessary adjectives. How to Write Credible and Trustworthy Sales Content: A 2-Step Approach, A Simple Trick to Turn Features Into Benefits (and Seduce Readers to Buy), 5 Types of True Benefits: How to Connect With Your Customer’s Deepest Desires, How to Write Powerful Testimonials: 4 Simple Tips to Snatch More Clients, Six Questions to Ask for Powerful Testimonials, This Simple 3-Act Business Story Will Do Your Selling for You. Loved this post. Thank you. Believe stories about dead bodies coming back to life. Is it just to pay bills or because you like it. Marketing drivel seems hard to avoid. I own a bookkeeping firm and have no idea what to put out there. You may also be able to do some research to get some solid numbers on performance. Well? Welcome, Jasmit. PA GOP to Fetterman: So we're gonna pass a measure to make it illegal for you to hang pro-marijuana and pro-LGBT flags on your balcony and we're gonna go ahead and take those flags down. Get back to work. Aka Bridgerton series. Contact | Comment Policy | Privacy Statement | Terms and Conditions | Copyright © 2021 Enchanting Marketing Ltd. Superlatives like best or easiest are a surefire way to sound insincere. Great advice, Henneke. Yep, you’re right. And she was fun to work with. Historical romance: Captain of My Heart by Karla Kratovil, Lisa kleypas and Mary Balogh write books that are very similar to the Bridgerton series. Anonymous 01/31/21(Sun)18:43:42 No. To write persuasive copy without being pushy, follow these 11 proven tips. Put your trust in someone who thinks they know what they’re talking about. I have read many of the best sellers but find many of them sad or depressing. It’s both. No fluff. Thanks Henneke for the article. As always, this was a fun piece to read with lots of great advice. How do you know your copy contains crappy phrases? 27509910 >>27509860 ... like “wow nice editing this is a great vid I’ve been waiting for it!” despite the content itself being absolute drivel has to be NPCs >> Anonymous Find more similar words at wordhippo.com! Great tips Henneke! Mucho better: The classic look of this cookware collection suits most kitchen styles. Simply remove all exclamation marks from your copy. I’d love to share the cute dog photo and quote on my FB page with a reference to your work. What I like about your suggestions is that they’re easily applicable, a real toolkit for getting marketing copy right. I could implement it in my primary language , Yes, I assume these suggestions work in most languages . , I have been using exclamation points in my copy for the longest time! A lot of useful information here. The original copy was full of exclamation marks. Anonymous: Outlander and poldark. Happy blogging! Sometimes it’s possible to get numbers in those reviews if people can express the improvement you help them get into a percentage, e.g., percentage of time saved. And it’s nice to build a gradual picture of the person behind the blog ;-). It’s funny how the best copywriting tips are sometimes just a lesson in communication. I appreciate it. Straightforward and sensical.The side bar that says “FREE Snackable Writing Course” is a proof to your awesomeness. If you like Julia Quinn you will probably like Tessa Dare and Lisa Keypas. That’s it! What objections do your customers have to buying from you? Now check your email to confirm your subscription. I love the tip about reading your copy aloud to your customer on the phone. On my blog, I use “FantaFab”). If your copy is real, fun, and helpful, and the exclamations are placed properly, I think it’s doable! Success! The sugar-coated words that tell you how wonderful, amazing, and super-perfect a service or product is? When you write sales copy, you need to think about your customer (of course!). A detective of the paranormal slowly unravels mysterious events with deadly results. However Tour-Pair would do just fine. Find more similar words at wordhippo.com! Further reading: How to Avoid the Destructive Power of Adjectives in Your Marketing Copy. Write story-based testimonials that help you overcome objections. There was an error submitting your subscription. Yes, we all have our favorite words – mine are enchanting and seductive. Thank you for your comment, Becky. Search   27509910. el /ˈdrivəl/ Learn to pronounce noun nonsense. ): A pain-free copywriting process: 5 simple questions [SlideShare] Learn copywriting: The 5-step system to teach yourself copywriting Free checklist: 25 copywriting essentials. One of the best simple plain article i ever read on copy writing. That usually helps to keep it fresh. Yikes, I think I may have written a sentence way to similar to the mumbo jumbo example for the cookware. . Hmmm… Beautiful name there.
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