Background Maybelline New York is the number one global cosmetics brand and is available in over 129 countries worldwide. EXPLORE. After deploying their newly developed content strategy, the brand experienced great success with an increase of 7x the average engagements per post, and nearly 2x the monthly follower growth rate. With the help of Unmetric, we were able to trend spot, test, and optimize content to continually refresh our content strategy through informative insights. SUPERSTAY®. In fact, according to Unmetric, the brand’s re-gram of Pevita Pearce, ambassador of Maybelline Indonesia, was one of the top engaging Instagram posts of the week in Asia, and one of the most engaging posts by a beauty brand in Indonesia on Instagram in 2016. - Duration: 17:31. 2. Maybelline New York’s success with its Instagram presence in Indonesia is a perfect example of what’s possible when a global brand analyses and benchmarks their social efforts by geography. Learn about our mission statement on diversity, performance, innovation & trendsetting. Collection. Fit Me! According to Shamim Fareez, Social Analytics Lead at Lion & Lion, community management can also inform content strategy. Snap and upload your “beauty shot” with a makeup look that represents the NEW YOU to Instagram or Facebook. Metode penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif dan kausal. EYELINER. Speaking on the success of the campaign, Ngoc Phungbich, Brand Manager of Maybelline, said, “The know-how and analytic skills of the team helped us humanize our content and conversations and help reveal the Maybelline culture to our consumers in Indonesia. The brand looked to create engaging, localised always-on content, to win over Indonesian consumers. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. “We strive to use influencers in every single campaign and to adapt an always-on influencer strategy to ensure constant relevance,” says Jakob Knutzen, Managing Director of Lion & Lion Indonesia. From a small, family-owned business to the number one cosmetics company in America, … Maybelline Indonesia. | Privacy Policy | Terms & Conditions | Advertise |, The reality of data, technology and personalisation, #mooinsights: Programmatic TV: Television buying of the new age, A Step-By-Step Guide to Conducting An Effective Social Media Competitive Analysis. We have all the lipsticks, lip balms, and lip liners you could ever need. In fact, according to Unmetric, the brand’s, , ambassador of Maybelline Indonesia, was one of the. Our range of eyeliner pencils, pens, gels & liquid liners can create a dark, intense line for dramatic eye impact or smudge on a softer line to create the ultimate smoky eye. THE FALSIES. And for beauty brands, engagements are higher on Instagram than any other channel. Join Maybelline Fit Me Snap & Win Contest at Watsons now to win up to RM50,000 worth of prizes! All rights reserved. For international inquiries, please select your location in the footer to contact your local Maybelline customer service center. Already Registered? Please SUBSCRIBE , give ThumbsUp and comment what you think about this video!!! Remember, by sharing your picture on social media, you are bound by the social media’s terms and conditions. By publishing content targeted to local followers, Maybelline New York has become one of the top ten most followed brands on Instagram in Indonesia.”. Maybelline Indonesia partnered with Lion & Lion to create an Instagram content strategy that would drive engagement and follower growth for the brand locally. #regram…” maybelline Verified • Follow. Jakob Knutzen, Managing Director of Lion & Lion Digital Agency For a live demo of Unmetric, email us at team@unmetric.com Maybelline Indonesia is experiencing a rapid growth in followers compared to their closest competitor and is named by Unmetric as the best performing beauty brand in Indonesia on Instagram in 2016. Benefit. According to Unmetric, the brand is now the best performing beauty brand on Instagram in Indonesia, with 2x higher engagement and monthly follower growth rate than its closest competitors. FIT ME MATTE + PORELESS LIQUID FOUNDATION . The right hashtags for discoverability were an important part of the campaign to increase social discovery for brands. 25.3k Followers, 33 Following, 110 Posts - See Instagram photos and videos from Maybelline indonesia (@maybelline_indonesia) Execution Mascara by Maybelline New York features superior brush technology and innovative formulas that let you create whatever lash look you set your eyes on. Instagram; Youtube; Country/Region. From eye makeup to lip makeup to face makeup, Maybelline has innovative, productive and affordable makeup for all! Recognisable faces helped to bring global brands to local audiences, with influencers acting as conduits for brand engagement. ERASER EYE. Background Maybelline Indonesia wanted to reach out to the local audience and had tasked Lion & Lion to do that. And for beauty brands, engagements are higher on Instagram than any other channel. Maybelline New York is the official sponsor of New York Mercedes-Benz Fashion Week. SUPERSTAY®. Verified. #NewMeFitMe #MaybellineMalaysia How to: 1. This has firmly ranked Maybelline New York – Indonesia as the best performing beauty brand on Instagram in Indonesia, with double the engagement and monthly follower growth than our closest competitor. When you share your picture on social media Maybelline New York keeps such picture for the time necessary to achieve this purpose. Top 25 winners will walk away with exclusive prizes. Discover your new favorite shades or try a bold new look with Maybelline's virtual try-on tool. Result , and one of the most engaging posts by a beauty brand in Indonesia on Instagram in 2016. Explore makeup looks, makeup tutorials, and makeup videos with the best foundations, mascara, lipstick and more. In fact, according to Unmetric, the brand’s re-gram of Pevita Pearce (Link), ambassador of Maybelline Indonesia, was one of the top engaging Instagram posts of the week in Asia (Link), and one of the most engaging posts by a beauty brand in Indonesia on Instagram in 2016. matte + poreless foundation is one of your makeup must-haves! According to Lux Narayan, CEO of Unmetric,”Relevant visual images have the power to capture attention and drive high levels of interaction between companies and consumers, especially for fashion and beauty brands. © 2018 DMA. How Standard Foods increased revenues with new Lutein Drink campaign, How JD CENTRAL increased sales by 17% on Valentine’s Day, New Research Questions Asian Brands’ Omnichannel Readiness, WPP combines Wunderman & JWT to form Wunderman Thompson, AnyMind Group acquires Hong Kong-based Acqua Media, Ogilvy rebrands agency and organisational structure. Maybelline tidak akan memberikan informasi kepada pihak lain atau mempublikasikan apapun di Facebook tanpa ijin terlebih dahulu. Learn about our company history. Filter. Shop the best face, lip, eye & nail makeup, watch tutorial videos & find the latest trends. T&C … Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh context, communication, collaboration, dan connection terhadap brand awareness pada followers Indonesia Instagram @maybelline. 227k Followers, 139 Following, 1,263 Posts - See Instagram photos and videos from Maybelline New York France (@maybelline_fr) Shop makeup products and cosmetics. Gen-zel Delas Alas 200,942 views Never settle again. Are brands in APAC ready for the podcast explosion? Makeup Products, Makeup Tips & Beauty Trends by Maybelline New York. Kami menggunakan cookies untuk mempersonalisasi konten dan iklan, untuk menyediakan fitur media sosial, dan untuk menganalisis traffic kami. Shop the best face, lip, eye & nail makeup, watch tutorial videos & find the latest trends. For beauty brands, the selfie-taking behavior of Instagram users became an advantage, with fans quick to share their Maybelline #MOTD (‘makeup of the day’) as an incentivised contest submission. View maybellineindonesia_tgs’s profile on Instagram; View UCa2wkFF4P8Ex9bAlS7nry8g’s profile on YouTube; Join Our Newsletter. Cameo. … With this in mind, Maybelline Indonesia partnered with Lion & Lion to create a content strategy that would drive engagement and follower growth for the brand locally. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape. I’d like to receive the monthly newsletter & be the first to know about special offers and events at maybelline … Special thanks to MAYBELLINE INDONESIA to sent me these all 26 shades of Maybelline FitMe Foundation. This is a guest post from Lion & Lion Indonesia’s Social Analytics Lead, Shamim Fareez. Instagram is blowing up in Indonesia: Instagram is now only 2nd to Facebook in popularity with Indonesia’s millennials. Choose Unmetric to get insights and 7 years of brand data that helps you improve your content engagement. Posts. Let your lips do the talking. “Through obsessive community management, content strategy can evolve to build relevance in response to the community’s needs and ambitions at the time.”. According to Unmetric, the brand’s re-gram of Pevita Pearce, ambassador of Maybelline Indonesia, was one of the top engaging Instagram posts of the week in Asia, and one of the most engaging posts by a beauty brand in Indonesia on Instagram in 2016. Germany. Layanan Konsumen : 0-800-1-567-325 (toll free/ Bebas Pulsa) atau 021-29886899 Lifestyle Insta-friendly content drives engagement. Sign In! This is your canvas to express yourself - from vivid, bold looks, to matte finishes to custom blurred shades. Go subtle, go LOUD. Controls shine and blurs pores and suitable for normal to oily skin. For questions or comments about our products please call us at 1-800-944-0730, Monday through Friday, 10AM to 5PM EST or email us by sending a message below. 1,623 posts; 471k followers; 191 following; Maybelline NY España MAKEUP THAT MAKES IT IN NY Etiqueta #MaybellineEspaña #mnyitlook para aparecer en nuestro perfil Descubre el universo MAYBELLINE linktr.ee/maybelline_es. MATTE INK™ LIQUID LIPSTICK. Graphic details, smokey eyes, winged effects, and waterproof finish — this is the moment you fall in love with liner. Join our newsletter for more information about make up tutorial, tips and trick, and event updates. Lion & Lion won the account in Indonesia after their success with Maybelline Malaysia. EXPLORE MORE. Drop your email to : tugas.maybellineindonesia@gmail.com. Explore liner in all formats, from gel to liquid to pencil, and shades, like black, blue, brown and colorful liner, to achieve your smudge-proof eyeliner look! For U.S. consumers only. 471.8k Followers, 191 Following, 1,623 Posts - See Instagram photos and videos from Maybelline NY España (@maybelline_es) maybelline_es. Drop your email to : tugas.maybellineindonesia@gmail.com. 10.9m Followers, 1,291 Following, 3,368 Posts - See Instagram photos and videos from Maybelline New York (@maybelline) Highly responsive and interactive community management kept fans engaged and closer to the brand, a tactic that builds brand love and interactions over time. Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. Maybelline New York is part of L’Oréal USA, Inc. Read our mission statement on inspiration, trendsetting & innovation. Maybelline Indonesia wanted to reach out to the local audience and had tasked Lion & Lion to do that. 31,000 likes. Only Maybelline New York gives you so many ways to define your eyes--from the lasting intensity of our gel liners to the ultra-blendable artistry of our pencils. Maybelline Indonesia. Achieve natural, weightless matte finish look with Maybelline's #1 Liquid Foundation. From a small, family-owned business to the number one cosmetics company in America, … Leave some if fit me! Penelitian ini menggunakan teknik sampling pada non-probability sampling. Makeup Products, Makeup Tips & Beauty Trends by Maybelline New York. Sampel … Here are 4 insights we learned from our success. matte + poreless foundation is one of your makeup must-haves! The brand also created quick and easy contests for fans. Note: Unmetric’s Engagement score is based on the number of Likes & Comments a post receives and is indexed to score between 0 and 1,000. 536.8k Followers, 176 Following, 3,489 Posts - See Instagram photos and videos from NYX Professional Makeup ID (@nyxcosmetics_indonesia) 2. Lifestyle Insta-friendly content drives engagement. THE COLOSSAL WATERPROOF MASCARA . Maybelline’s top performing posts consistently featured digital influencers, such as brand ambassadors and local beauty enthusiasts. North America Canada; Canada: Francais; Mexico; USA; USA: Espanol; Europe Austria ... to save your favorite products and looks, write reviews, and be the first to know about special offers and events at Maybelline New York. maybelline. Shop all Maybelline makeup. 31k Likes, 394 Comments - Maybelline New York (@maybelline) on Instagram: “Leave some if fit me! Now, Maybelline have got more shades and more finishes than ever before. INSTANT ANTI AGE EYE CONCEALER. … Offering more than 200 products, Maybelline New York combines technologically advanced formulas with on-trend expertise to create accessible cosmetics with a cool, urban edge and a spirited style. Hashtag #MaybellineMalaysia #NewMeFitMe and #NewMeFitMeSearch 3. Verified. Skip the salon hassle and get … For more information on how we use your personal data, please see our privacy policy. Follow. The Number of Engagements is the sum of Likes and Comments. top engaging Instagram posts of the week in Asia, check out our case study with Maybelline Indonesia. Striking an emotional chord with our consumers was key in creating stronger personalised relationships with them.”. Add these facts together and you can see why beauty brands are so eager to connect with Indonesian consumers through Instagram. Whether you’re looking for sheer, medium or full coverage; have dry, combination or oily skin; looking for long wear, hydrating, dewy or matte foundations, we’ve got a formula to help you create a perfect canvas from breakfast to bedtime. After deploying their newly developed content strategy, the brand experienced great success with an increase in 7x the average engagements per post, and nearly 2x the monthly follower growth rate. Discover why MNY is the number one makeup and cosmetics company in America. Choose from defining, washable, long lasting, waterproof eyeliner and more from … #regram @maybelline_magazin_de #fitmefoundation. MATTE INK™ LIQUID LIPSTICK. Us. To the delight of brands, ‘exploring online shopping’ is reportedly the most popular activity on Instagram for Indonesians age 16 to 35, even more popular than viewing friends’ accounts. DMA partners with leading industry events that have a digital and technology focus to them. Discover why Maybelline New York is the top makeup brand in America. INSTANT LASH LIFT LOOK LENGTHENING VOLUMISING MASCARA. Maybelline Indonesia partnered with Lion & Lion to create an Instagram content strategy that would drive engagement and follower growth for the brand locally. maruma_79x. According to Unmetric, the brand is now the best performing beauty brand on Instagram in Indonesia, with 2x higher engagement and 2x monthly follower growth rate than its closest competitors. Lion & Lion looked to increase outreach through influencer marketing. MAYBELLINE SUPER STAY MATTE INK UN-NUDE + COMPLETE 20 SHADES SWATCHES, REVIEW, WEAR TEST! Choose from our long lasting, lengthening or volumizing mascaras to curl, define and boost lash fullness for a natural or dramatic lash look. To read how we use Unmetric to uncover content insights, check out our case study with Maybelline Indonesia here. View maybellineindonesia_tgs’s profile on Instagram; View UCa2wkFF4P8Ex9bAlS7nry8g’s profile on YouTube; Join Our Newsletter. Maybelline New York Official Site | Buy Maybelline Cosmetics and Makeup Products Online in Egypt. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. Join our newsletter for more information about make up tutorial, tips and trick, and event updates. Content creation for marketing professionals in the fast evolving APAC digital media landscape. 69w. Combine our extensive selection of mascara products with your favorite Maybelline face makeup to complete …
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