Published 20 August 2020. She said the film is a critique of how society sexualises young girls, rather than advocating it. It is so revealing that the first major @netflix original to centre young Black girls hinges on explicitly sexualising 11 year old children. CUTIES is a French film on Netflix that sees an 11 year old girl join a dance group to gain popularity on social media, much to the disdain of her conservative religious family. Netflix film ‘Cuties’ is a highly expected film on Netflix going to release soon. is a global, multi-platform media and entertainment company. We have you covered... Meghan Markle plunges Firm into worst crisis in decades after calling them 'liars'. Netflix has issued a statement apologizing for the marketing around its upcoming original film “Cuties,” directed by French filmmaker Maïmouna Doucouré.The movie world premiered at … Netflix defended the film too, telling Variety: “Cuties is a social commentary against the sexualization of young children. I did some research and the director is a French Senegalese Black woman who is pulls from her own experiences as an immigrant and comments on the hyper-sexualization of preadolescent girls. The initial poster Netflix used showed girls in “sexy” dance costumes. Meghan has fallen out with family, staff, Press and public - spot the pattern? The media giant is issuing a big apology in regards to strong backlash around the marketing for its upcoming release of Cuties.. The feature debut of Maïmouna Doucouré, a French writer and director of Senegalese descent, Cuties centers on an 11-year-old Senegalese immigrant coming of age in Paris. "[T]here’s a very poignant social commentary on the negative effects of young girls, teenagers and women constantly being bombarded with images and social norms that exalt the over-sexualization of women in the media," reads one representative Sundance review from parenting website Moms. ©2021 ", (The updated synopsis now says: "Eleven-year-old Amy starts to rebel against her conservative family's traditions when she becomes fascinated with a free-spirited dance crew."). Cheddar's JD Durkin reports. One Change.org campaign, with over 180,000 signatures at time of writing, accused Cuties of "promot[ing] child pornography"; another, with more than 100,000 signatures, charged that it "sexualizes an ELEVEN year old for the viewing pleasure of pedophiles. After Netflix acquired Cuties, its international promotional poster and trailer for the film were criticised for allegedly sexualising 11-year-old girls, and were different from those used to promote the film in its original release in France. "It was not OK, nor was it representative of this French film which won an award at Sundance. Prior to its release on Netflix, the film had not been deemed controversial when it was screened at Sundance and released in France. Ironically, Cuties is, by all accounts, criticizing the exact thing it's been accused of promoting. Cuties, a French film picked up by Netflix after debuting at Sundance earlier this year, isn't due out in the U.S. until Sep. 9. A Change.org petition was even started in response to the controversial poster calling for Cuties to be removed from Netflix, and at the time of this writing, it’s collected over 84,000 signatures. It's a complicated topic, to be sure, and reviews from Sundance also note that Cuties is a deliberately uncomfortable watch at times — all the better to drive the point home that the sexualization of women and girls is a serious problem. Netflix has apologized for sexualizing children following backlash over a now-deleted poster for Cuties.The French-language movie originally titled Mignonnes is … “They danced in a very sexually suggestive manner. Mashable, Inc. All Rights Reserved. In an interview from January, Doucouré said that Cuties had been intended to explore the hyper-sexualization of youth, explaining that she had been inspired after seeing an amateur talent show. They Tweeted: "We're deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. "It was not OK, nor was it representative of this French film which won an award at Sundance.". Controversy began when the poster for the film on Netflix was released - it showed the young female characters wearing shorts and crop tops. We’ve now updated the pictures and description.". Netflix is under fire for what many are blasting as its “disgusting” promotion for new movie Cuties, a coming-of-age story about a group of young girls in France. I asked myself if these young girls understood what they were doing.”. Watch trailers & learn more. But it's certainly not a conversation that was well served by Netflix's initial marketing decisions. But on Thursday, the movie's marketing campaign sparked such a firestorm of controversy that the streaming service issued an apology and updated the promotional materials. “There were these girls on stage dressed in a really sexy fashion in short, transparent clothes,” she recalled. Op het Twitter-account van de streamingdienst valt te … On Aug. 20, Netflix issued an apology following a wave of backlash for its marketing materials promoting Maïmouna Doucouré's Cuties.The poster featured the … Netflix has apologized for and withdrawn a poster for its upcoming coming-of-age drama “Cuties.”. Netflix apologizes for inappropriate "Cuties" poster amid outrage over sexualizing children An online petition to get the film removed from Netflix has earned over 35,000 signatures and counting On Twitter, backlash started with many claiming the film promoted pedophilia and that children were being sexualised. The poster for the French drama, along with a trailer, had sparked online disapproval and a petition calling for Netflix to drop it. Netflix has issued a statement apologizing for an "inappropriate" movie poster marketing its upcoming original film "Cuties" after receiving criticism that the promotional material sexualized children. For other inquiries, Contact Us. In the original French poster, the image was completely different as it showed the girls running with bags of shopping. We're using cookies to improve your experience. "We're deeply sorry for the inappropriate artwork that we used for Mignonnes / Cuties," reads the statement, shared on Twitter. If you'd like to see Cuties for yourself, it's out on Netflix Sep. 9. Looking for a new Netflix series to binge or the best movies to watch on Amazon Prime? Netflix is in the news and this time it is not to announce new show lineups. I understand the response of everybody. Last Updated Oct 14th, 2020 at 2:47 pm. But it doesn’t speak to the film I saw.". Netflix has apologised and changed a movie poster after tens of thousands signed a petition to have a film removed. 'Cuties' Netflix. Mashable, MashBash and Mashable House are among the federally registered trademarks of Ziff Davis, LLC and may not be used by third parties without explicit permission. "The Cuties are vibrant and vivacious; it's the predatory men who sexualize them who are terrifying," says another from Shadow and Act, an entertainment site focused on Africa and the African diaspora. Cuties: Netflix apologises for promotional poster after controversy. The blowback against Cuties focused on its promotional image, which depicted four preteen girls posing in dance costumes (belly shirts and short shorts), and the original plot summary, which reads: "Amy, 11, becomes fascinated with a twerking dance crew. Reviews out of Sundance from critics who've actually watched the film — as well as the film's own trailer — describe a much different movie from the one suggested by the controversial marketing. To inquire about a licence to reproduce material, visit our Syndication site. The original French poster for “Cuties” features four young girls walking down a cobbled street seemingly celebrating life. (@miggsboson) August 20, 2020. The campaign was slammed online, with many calling for the service to remove the film from its platform entirely. It is a French coming of age film about four girls. Cuties was created by Maïmouna Doucouré, a 35-year-old French filmmaker and screenwriter. The award-winning film Mignonnes/Cuties premiered Sundance and follows the story of an 11-year-old girl who joins a dance group. ", Ok so the Netflix Cuties movie. We’ve now updated the pictures and description. #CUTIES is a beautiful film. "The Sun", "Sun", "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. https://mashable.com/article/netflix-cuties-poster-controversy-apology Netflix Controverse rond poster voor Netflix-film ‘Cuties’ Een beeld uit 'Cuties'. Netflix heeft zijn excuses aangeboden voor het promotiemateriaal dat werd gebruikt om de Franse film Cuties (Mignonnes) aan te kondigen. Netflix heard the backlash loud and clear, soon redoing their poster and film description. #CancelNetflix was trending at the time and many threatened to do so while petitions to cancel the film appeared online. It has been the subject of fierce debate on Twitter, prompting at one point the hashtag #CancelNetflix. But look at the original poster vs the Netflix one pic.twitter.com/JVbaa5iueG, — •°{Miggs...?} In a stark contrast, the original poster for the movie - which has been used on other sites like IMDB - depicts the youngsters on a shopping trip. But for a girl raised in a strict culture, these are risky moves. Cuties has just been released in French cinemas and is coming to Netflix next month Netflix has removed a promotional image which showed girls posing in skimpy outfits in a new film called Cuties. To see all content on The Sun, please use the Site Map. Netflix has issued an apology for releasing a poster for an upcoming movie that online petitioners said sexualizes children.. The film's director, Maïmouna Doucouré hadn't seen the poster before it went live. Meghan Markle 'blamed Kate & Camilla's aides for leaking stories about her', Families could face council tax rises of £100 EVERY year in stealth tax raid, Longer school years could be split into FIVE terms, says Williamson, ©News Group Newspapers Limited in England No. The original French poster for the film, left, and the Netflix version. She's looking for acceptance — and ways to rebel. As with so many controversies involving films that haven't been released, however, it's extremely likely that the vast majority of people debating Cuties haven't seen it. News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. Maïmouna Doucouré’s film Cuties will be released on Netflix in September in the US. It was not OK, nor was it representative of this French film which won an award at Sundance. She’s a French Senegalese Black woman mining her experiences. Photo by Ilya S. Savenok/Getty Images Netflix: Cuties creator explains film’s origins. The Sun website is regulated by the Independent Press Standards Organisation (IPSO), Our journalists strive for accuracy but on occasion we make mistakes. Many had criticised the original artwork for the French drama Cuties as well as Netflix's description. Hoping to join them, she starts to explore her femininity, defying her family's traditions. In contrast, the Netflix poster features the four girls scantily clad in hot pants and drop tops in hyper-sexualized dance positions. Netflix declined further public comment when reached by Mashable. View our online Press Pack. The original French poster of Cuties used an image similar to this Credit: Netflix "It was not OK, nor was it representative of this French film which won an award at Sundance. I also received numerous death threats.". It is the director Maïmouna Doucouré’s debut film. "It’s an award-winning film and a powerful story about the pressure young girls face on social media and from society more generally growing up — and we’d encourage anyone who cares about these important issues to watch the movie.”. Disappointed to see the current discourse. Better Business Bureau Accredited Business. This service is provided on News Group Newspapers' Limited's Standard Terms and Conditions in accordance with our Privacy & Cookie Policy. 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. Netflix bought Cuties just before its successful premiere at the 2020 Sundance Film Festival, but controversy struck late this summer when Netflix premiered its poster … We're deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. Netflix apologises for ‘inappropriate’ artwork used to promote Cuties ‘Hyper-sexual’ movie poster was criticised on social media 'Cuties' will air on Netflix on 9 September. Netflix's "Cuties" has faced backlash from its original cover poster to the content of the documentary, which many say sexualizes young girls. Actress Tessa Thompson, who saw the film when it first premiered at Sundance Festival, Tweeted: "Disappointed to see how it was positioned in terms of marketing. It introduces a fresh voice at the helm. This film got banned in Turkey by the media RTÜK because of several topics dealt in the film. She told Deadline: "I received numerous attacks on my character from people who had not seen the film, who thought I was actually making a film that was apologetic about hyper-sexualization of children. Netflix apologized after releasing a poster that sexualizes the young girls in the French film Cuties.Cuties is a coming-of-age story that follows the life of 11-year-old Amy, a young Senegalese girl who joins a girl’s dance group.Netflix released a poster showing the young actresses wearing skintight dance uniforms and standing in provocative dance poses. It gutted me at @sundancefest. I was transfixed, watching with a mixture of shock and admiration. (Mignonnes is the original French title of the film.) Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. There also happened to be a number of African mothers in the audience. The film's message, some say, is being missed as the overt images consume conversation. Beeld Netflix. As sadly expected ... the Netflix poster (which was not the original theatrical artwork) inspired instant condemnation, ... while Netflix quickly replaced the poster and apologized. The film comments on the hyper-sexualization of preadolescent girls. For further details of our complaints policy and to make a complaint please click this link: thesun.co.uk/editorial-complaints/, Comments are subject to our community guidelines, which can be viewed, Cuties has faced backlash, with some saying it promotes pedophilia, The US poster on the left and the one used in France on the right, The original French poster of Cuties used an image similar to this, Cuties director defends Netflix film after lawmakers call for investigation claiming it promotes pedophilia, Independent Press Standards Organisation (IPSO), New on Netflix: The best series and films, January 23: The film premiered at Sundance Film Festival and Doucouré won the award for directing, August: The controversial poster goes live on Netflix; Doucouré is seen to have made her Instagram private due to backlash and death threats, August 20: Netflix apologise for the poster and change it along with the description, September 9: Cuties released on Netflix; "#CancelNetflix" is a top trending hashtag, September 14: Doucouré says she is fighting "the same fight" as the people attacking her and stresses the film does not promote child sexualisation. , — Tessa Thompson (@TessaThompson_x) August 20, 2020. The streaming giant also said the original poster was not an accurate representation of the film.
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